Perfume ads shown online before moving to TV

A new advertisement from cosmetics manufacturer Coty Inc is being shown online before its broadcast on television.

The commercial for the company's new fragrance, 'Lovely', featuring actress Sarah Jessica Parker, is available to view on Vogue magazine's Style.com website. The company reportedly hopes to attract interest from readers of the site with an interest in fashion and celebrity.

The same ad will be shown on television during the winter holiday season, reports Reuters.